OBAASIMA: The Symbol of FORTIFIED FOODS in Ghana

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OBAASIMA: The Symbol of FORTIFIED FOODS in Ghana.

 

WHO THEY ARE

The OBAASIMA scheme was developed by the project ‘Affordable Nutritious Foods for Women (ANF4W)’ which is a partnership between the German Development Cooperation (GIZ) and the private sector in Ghana. The OBAASIMA scheme is coordinated by Association of Ghana Industries & Ghana Standard Authority who are also in charge of the seal registration process on this website.

THEIR TARGET GROUP

Despite national efforts, Ghanaians don’t receive enough vitamins and minerals from their diet. Therefore, micronutrient deficiency among women of reproductive age is still highly prevalent. The OBAASIMA scheme promotes fortified food products which are made available to all women of reproductive age between 15 and 49 years to increase their intake of micronutrients.

OBAASIMA FORTIFIED FOODS

All food products will be fortified with a micronutrient premix, containing 18 vitamins and minerals, such as iron, folic acid, calcium, iodine and zinc as well as vitamin A, C, B12, D and many more. Each product will carry the OBAASIMA seal after they have been audited and certified.

SEAL REGISTRATION

All companies who are interested in producing fortified food products can register for the OBAASIMA seal which guarantees a high level of quality. An independent auditing firm will oversee the seal certification process which is coordinated by Association of Ghana Industries & Ghana Standard Authority.

OUR CAMPAIGN

Every great product, brand or trademark needs a greater marketing campaign. We therefore hired professional agencies from Accra to develop and run our promotion campaign. Have a look at our videos, radios and billboard.

 

VISIT THEIR WEBSITE HERE obaasimaghana.com